Creating a cohesive brand for Community Forklift has been a really enjoyable project. We introduced elements on a rolling basis so that we could begin the process as we finished the entire brand. I first updated and standardized the logo, followed by font and color palette selection, and ended with the introduction of the pattern of materials.

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The main goal of this project was to tie all programs and materials together under a standard design in order to create unity across the organization and project our personality and voice.